About Reputation Building

About Reputation Marketing

The reputation and rankings marketing team supports the university’s understanding of our global rankings. We co-chair and facilitate the University Reputation Committee, a governance structure whose mandate is to improve institutional awareness of various rankings. The reputation and rankings marketing team conducts analysis of various rankings and related methodologies and perform research in an effort to identify key themes and opportunities to highlight leadership through this forum.

We do this by working closely with our McMaster community partners to identify and promote the universities accomplishments to key stakeholders including global academics, alumni and government using a variety of traditional and digital marketing tactics.

Aerial view of the west side of the McMaster Campus

About Rankings Performance

The reputation and rankings marketing team supports the university’s understanding of our global rankings. We co-chair and facilitate the Rankings Committee, a governance structure whose mandate is to improve institutional awareness of various rankings. The reputation and rankings marketing team conducts analysis of various rankings and related methodologies and perform marketing research in an effort to identify key themes and opportunities to highlight leadership through this forum. 

McMaster’s Rankings Performance at a Glance

McMaster University is one of only a few Canadian universities ranked among the top 100  public universities globally by major global rankings systems. As the home to over 70 research institutes and more than 37,600 students, we pride ourselves as a hub for innovation, discovery, growth, and teaching & research excellence.