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Experts available to comment on cyberattacks

McMaster experts are available to comment on cyberattacks

Cyberattacks are becoming more of a common occurrence – with municipalities, libraries, and even government agencies falling victim. Are organizations doing enough to stay secure? McMaster experts are available to provide comment and context.

Ridha Khedri is a professor of computing and software in the Faculty of Engineering and an expert on network security. He can comment on the importance of infrastructure designed with security in mind as well as the role of ongoing assessment of IT infrastructure and security compliance policies and procedures.

Ridha can be reached at


Milena Head is a professor of information systems and director of the McMaster Digital Transformation Research Centre. She can discuss why people fall prey to cyberattacks and why certain types of cyberattack messages may be more convincing to some people than others.

Milena can be reached at 


Associate professor Andrea Zeffiro’s research looks at the non-technological factors impacting cybersecurity, including people and policies, and how society understands ideas around data breaches. More about her research can be found here.

Andrea can be reached at


Sash Vaid is an assistant professor at the DeGroote School of Business. He can discuss the impact of cyber security incidents on a firm’s marketing outcomes, the importance of protecting consumer data and the impact data breaches have on consumers and their trust. His research focuses on marketing interfaces, along dimensions that are intrinsic and extrinsic to the firm. He’s currently investigating marketing’s interfaces with a range of technologies associated with: data breaches, consumer policies, AI, lead generation, marketing automation systems, healthcare, and mobility/geodata.

Sash is available for print or online interviews and can be reached at