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Communications, Marketing and Public Affairs

Faculty Interview Tips

Before the Interview

It’s natural to feel some nerves, but know that the tone of the interview will be friendly. Your role is to guide the reporter through a topic that you are very familiar with. They are interested in hearing what you have to say.

Determine your key message. What are the main points you would like to get across? What do you hope for people to take away from your research?

Journalists are usually looking for impactful soundbites, so it can be helpful to prepare two or three one-sentence messages ahead of time.

During the Interview

Speak conversationally using clear, simple language. Imagine that you are explaining your research to a friend or family member.

  • Anecdotes, statistics, and examples are useful for making your points more accessible and memorable
  • Look for opportunities to come back to your key message
  • Try to relax and enjoy the interview – your research is exciting!

Tips for video and audio interviews

1) Remote Video Interviews

For remote video interviews, find a quiet place with a stable internet connection. Try to look directly at the camera instead of looking at the interviewer on-screen.

2) TV Interviews

For TV interviews wear bright, solid colours without busy patterns or logos.

3) Taped Interview

In a taped interview, it is okay to stop and start over again if you would like to rephrase your response.

4) Phone Interviews

For phone interviews, breathe deeply, and smile as you speak – this will help you sound calm and upbeat.