Digital & Social Campaign: International Women’s Day
As part of McMaster’s commitment to inclusive excellence, the CMPA content team produces digital storytelling to engage and amplify voices across the university. This project is one example of that work, including interactive storytelling, video and photo production, as well as social media engagement.
Interactive gallery
In partnership with all six Faculties, the McMaster content team asked voices across campus to share their experiences challenging the status quo, who inspires them to #BreakTheBias and how we can further remove barriers for women. These perspectives were captured in an interactive photo gallery.
Feature story
As part of this campaign, our team developed a web feature to tell the story of McMaster alumna Hila Taraky and her mother Marufa Shinwari, a PhD student at McMaster.
Both Taraky and Shinwari are working with community partners across Hamilton to support those displaced and targeted by the Taliban in their home country of Afghanistan.
Who inspires you to #BreakTheBias? We asked female-identifying people at McMaster to share their experiences of challenging the status quo & how we can remove barriers for women. #IWD2022
View gallery (optimized for desktop): https://t.co/LNNnRGHRGQ pic.twitter.com/IhHhjgRXAH
— McMaster University (@McMasterU) March 8, 2022
McMaster grad and co-founder of Lifeline Afghanistan Hila Taraky explains why she wants all Canadians to remember our commitment to Afghan women on this International Women's Day. Read more about her work to help displaced Afghans here ?? https://t.co/hTzugsXDPj #IWD2022 pic.twitter.com/4PPKLzZIpW
— McMaster University (@McMasterU) March 8, 2022