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Communications, Marketing and Public Affairs

Digital & Social Campaign: International Women’s Day

As part of McMaster’s commitment to inclusive excellence, the CMPA content team produces digital storytelling to engage and amplify voices across the university. This project is one example of that work, including interactive storytelling, video and photo production, as well as social media engagement.

Interactive gallery

In partnership with all six Faculties, the McMaster content team asked voices across campus to share their experiences challenging the status quo, who inspires them to #BreakTheBias and how we can further remove barriers for women. These perspectives were captured in an interactive photo gallery.

Feature story

As part of this campaign, our team developed a web feature to tell the story of McMaster alumna Hila Taraky and her mother Marufa Shinwari, a PhD student at McMaster.

Both Taraky and Shinwari are working with community partners across Hamilton to support those displaced and targeted by the Taliban in their home country of Afghanistan.