Digital Marketing
The digital marketing team is committed to elevating McMaster’s brand and increasing engagement in digital channels. We are a dedicated team that delivers digital marketing strategies and services, user experience and design expertise, and support tailored exclusively for the unique needs of different stakeholders at the university.
Whether you’re looking to attract and engage students and staff, connect with external audiences, or streamline processes, the digital marketing team is here to help.
What We Do
Digital Marketing Strategy
We can help harness digital technologies, market research, and industry insights to craft strategies that align with your unique goals and objectives and maximize audience engagement.
Digital Marketing Services
We offer services, including analytics, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and more.
User Experience (UX) Design
We can help create seamless, intuitive, and branded user experiences that leave a lasting impression and drive conversions.
Support for McMaster Stakeholders
Our support is tailored to assist all university stakeholders in leveraging and managing digital marketing technologies effectively.
Featured Work
The digital team works with stakeholders across campus. Below are some of our most recent projects.
School of Nursing Website View the Nursing Website
The School of Nursing website emphasizes the digital team’s expertise in UX/UI design. The focus of this project was not only to take the website off of an outdated CMS system, but also to map user journeys and create the best user experience. The marketing team completed user surveys, design maps, and a new user journey for multiple key audiences to navigate all users through the website with ease.
Bachelor of Health Sciences Website View BHSc Program Website
The Bachelor of Health Sciences (BHSc) Program website showcases a renewed and cleaner look and feel, while creating an entirely new user journey. The goal of this website was to map out key user journeys with a specific emphasis on applying to the program, driving students to the relevant “Apply Now” pages.
Gilbrea Website Visit the Gilbrea Website
The Gilbrea website project presented a unique opportunity: design a website for older adult users that is accessbile and easy to use. The Gilbrea Centre for Studies in Aging, serves as a critical hub of research, teaching and outreach. This website emphasizes how websites can be built for a specific type of auidence, demonstrating excellence in accessibility, navigation design, and UX/UI.
Centre for Discovery in Cancer Research (CDCR) View the CDCR website
The Centre for Discovery in Cancer Research (CDCR) website connects world-class cancer researchers with experts nationally, and internationally. This project demonstrates the teams ability to complete start-to-finish custom web projects. The team captured custom photography, videos, and treatments that highlight cancer research.
McMaster Digital Transformation Research Centre (MDTRC) View the MDTRC website
The McMaster Digital Transformation Research Centre (MDTRC) website showcases how the centre leverages neuroscience tools to provide researchers with an understanding of how technology impacts society. By bringing the website from an older platform onto MacSites, improvements in accessibility and search engine optimization were made.