CMPA HISTORY
Assistant Vice-President, Communications & Public Affairs
OUR HISTORY
Formerly Communications and Public Affairs (CAPA), and the Office of Public Relations (OPR), Communications, Marketing and Public Affairs (CMPA) has served a variety of functions throughout McMaster University’s history.
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CMPA SHARES THESE COMMON GOALS WITHIN UNIVERSITY ADVANCEMENT:
STRENGTHENING RELATIONSHIPS – KEY SUCCESS FACTOR #1
Fostering effective external and internal relationships through strong partnerships and effective government, community and alumni relations, as well as through strong and successful programs, events and services that connect with key contacts and audiences locally, nationally and internationally.
BUILDING REPUTATION – KEY SUCCESS FACTOR #2
Enhancing McMaster’s reputation for excellence – through outstanding media and alumni relations, communications, marketing, government relations and stewardship.
EXPANDING SUPPORT – KEY SUCCESS FACTOR #3
Supporting the pursuit of knowledge by expanding and stewarding private and public support – through a comprehensive range of development programs for funders, which achieve the annual goal of $55 million in new revenue.
